Category Archives: leadership

Summer is almost here. Lose Weight Now. By Tony DeFrancisco

15799856_10157950058555623_8467111258466175841_o ffTonyDeFrancisco,  FirstFitness Nutrition, Supervisor/Wellness Coach

Ask anyone about losing weight and you will get a myriad of answers.

“Just cut back on what you eat”

“You have to diet and exercise”

“I don’t need any special program. I can do it on my own”

When I hear people say this I have to chuckle. And when I check back with them 3 months, 6 months, a year later, guess what? Not only have they not lost any weight, they have actually put even more weight on. If it was so easy, how come no results?

I have been battling the battle of the bulge all my life. Literally since childhood. Even with lifting weights and taking food supplements, it was always a battle.

However, in 1974 while making weight for powerlifting competitions, I discovered a secret – Protein shakes and high protein foods. Previously when I lost weight, I also lost muscle, strength and looked flabby. Now I look toned up, maintained strength and actually went on to break state and national records in the sport of powerlifting, even after losing over 20 lbs in a short period. This was unheard of back then. It was my secret, at that time.

In 1976, I became a wellness coach for a company called Slender Now. They were as far as I know, the first company to market a professionally designed weight loss program evolving around a diet shake.

In 1990, I became part of First Fitness. Their product was very similar to Slender Now and had additional herbs and in fact was created by the same man who created Slender Now.

18 months ago, I reconnected with First Fitness. I personally have lost over 100 lbs during that time and maintaining my weight loss at age 66, a time when many people gain weight and losing weight is very difficult. Others as in the picture on the headline, have done even better.

So the million $$$ question is, what makes products like First Fitness so special and why use this instead of just doing it on your own? The people I have met over the years are far and few between who were able to do it on their own. When they cut down on calories, they cut down on nutrition. When they diet, they get hungry, tired and irritable. Having worked in sales and in management for many health clubs, very few stay with a exercise program. Attrition is very high. And even exercise, as good as it is can’t help you lose weight on it’s on. Nor do typical diets. I know I have tried them over the years.

And if they do it on their own and lose weight, very few are able to keep it off. It comes right back on again. Not only do they regain the weight they lost, they gain even more.  And on and on it goes.

What I discovered back in the 1970s when I was competing in powerlifting and then again with customers with Slender Now and First Fitness, is that when you offer people concentrated nutrition, they don’t get hungry, tired or irritable. They stay on the program. They get results and they get all of the nutrition they need.

I also discovered that people need to eat real food too. So with our program, you eat one or two colorful meal per day and  one or two meal replacements. NOTE: Not all shakes are meal replacements. Some are only protein, carbs or something else,  not a complete meal. Ours is a complete meal.

Something else I realized too. People have setpoints, sort of governors that limit how fast you can lose weight. This is very discouraging. Also, we all need our internal systems cleansed periodically to truly absorb quality nutrition. And the other thing is that many of us, this was my problem, have very sluggish metabolisms. Expecially when you get older and also for women who have gone through multiple pregnancies.

What our program does and what makes us different is that is does give you all the nutrition your body needs, it cleanses the system, speeds the metabolism —safely and breaks past weight loss set points.

You also get to eat real foods that are delicious

And not all of the other programs work. This morning I got a call from a woman who used First Fitness many years ago and switched to one of the OTC shakes that are really high sugar, low calorie, cheap junk. She told me that she desperately wants to go back on First Fitness and ordered the shakes, the Trimbolic and the Biomega. She was also addicted to the high sugar/caffeine energy drinks and wanted to get off them. She knows the difference.

As summer approaches, many will want to look great in their swimsuits. There is no other program anywhere that can get you results, quickly and safely as with First Fitness

For more information contact me. (407)  761-3055  Check out my facebook page:

Watch this short video:

Tony DeFrancisco has been involved in physical culture since 1964. Started lifting weights and taking nutritional supplements at that time. He went on to become a very successful powerlifter competing in over 100 competitions and winning 80 first places. He was a YMCA National champion and a 2 time AAU North American champion.

In 1973, he began promoting powerlifting, bodybuilding events in the Pennsylvania area. He was one of the biggest and most successful promoters at that time and brought the biggest names in the sport including the great Arnold Schwarzennegger to his events.

In 1976, he became a wellness coach promoting nutritional supplements. In 1978 he began promoting fitness and wellness through health clubs in Central Pa and Reading Pa.

Even with his lifetime of fitness and nutrition, he encountered health issues. He attributes his ability to overcome those issues to a holistic approach, including a positive mental attitude, exercise, good nutritional and high quality nutrititional supplements. He believes that you cannot get optimum nutrition merely by eating regular foods. You need quality, nutritional supplements. Having used many over 53 years, he sincerely believe that First Fitness products are the very best.


Are you ready for the coming EXPLOSION in network marketing??

1-ffn couple on a boatSTOP! READ THIS POST. YOU’LL BE GLAD YOU DID!!!!!!!!

TOP REP EARNS OVER $13 MILLION!!!!!!!!!!!!!!!!!


Are you sick & tired of reading ads on business opportunities that sound too good to be true and once you check them out they are in fact TOO GOOD TO BE TRUE.???

Do you know of anyone who is seriously interested in Losing Weight and/or Earning Extra Income?? Or starting their own business???

I was out and about in the field yesterday and asked these very questions to total strangers. Within a short period of time, I found 10 people who either became customers or business builders. This one is easy folks when done properly. And speaking of weight loss, we are right now entering the busiest time of year for our industry as people want to trim down for the warm weather, beach season, weddings, parties, graduations, anniversies, get togethers etc.

As stated in the headline above., top rep in this company earned over $13 MILLION DOLLARS with this opportunity. He has earned $500,000+ per year for 15 years straight. Not a one time hit or one trick pony.

My sponsor has been earning $100,000+ every year since 1991. Longer term residual income.

And the best part is 99.99999999% of people have never heard of this company even though it has been around for 27 years. The best of all worlds. A ground floor opportunity with a established infrastructure in place.

If you have been in network marketing, you know it can be a grind. Over time, if you work, you can do well. The bad thing is that heretofore it took time to build your distributorship and see any meaningful gains, unless of course you were already a heavy hitter and just moved your downline from one company to a new one. Not everyone has that advantage.


Here finally is a company that gives people who are willing to work real money, real money RIGHT AWAY!


First, when you start with this company by reaching some easily achievable volume, you can earn a one time bonus check of $800. This occurs in your first month only.

How many of you have worked your buns off for a whole month only to see a massive bonus check for your first month of around $33 or even less?? That doesn’t have to happen anymore.

NEXT THERE ARE fast start bonuses where you can earn $20 to $100 when you enroll new distributors based on your rank. These are repeatable and are paid WEEKLY!

Isn’t that exciting??? If it’s not now, wait untill you see your check! But wait, there is still more….

Next and this really gets exciting, is the TEAM BONUSES. With Team Bonuses you can earn up to $3100 per week! Now even though I spelled it correctly I am sure that went right over most your heads. You read it and no doubt thought I meant a $3100 bonus per year or maybe per month. NO! Per week! $3100 per week. With the potential of Up to $166,400 per annum based on your rank on that bonus alone! How does your current marketing plan compare to that? Don’t answer. I already know.


Next as you build your network and your team grows, as they reach leadership positions, you can earn royalty override bonuses of up to 8% five levels deep based on your rank. Then Infinity Bonuses of up to 2.25%! But there is still more!

Next there are rank advancement bonuses of $250 to $15,000. A one time bonus on top of all the other bonuses already mentioned.

And there is still more!

This company also offers a luxury Mercedes Benz Car program. The company will pay you an additional car bonus to be used to lease a Mercedes of $600 to $1200 per month towards the lease. If you elect not to get a Mercedes-Benz, you have the option of earning a $300 monthly cash bonus instead.


And you can also qualify for travel. The company will pay your way to exotic places all over the world.

This business is Fun, Simple and Easy.

This company offers the best of all worlds: Weekly and Monthly Checks. B-I-G DOLLARS. Earn money right away plus build long term residual income.

In my 42 years of being in this industry, I have never seen any company with a marketing plan even close to this one.


You would expect me to tell you that our products are the best. And I will do just that because they are. Repeat sales and large numbers of referrals speaks for itself. People tell people. Friends tell friends. Satisfied customers ask to be distributors (What a refreshing change that is) Customers who use these products become walking and talking advertisements. Business explodes. Before you know it, you have a stampede of people wanting these products. And that is how it happens.

* Products are affordable

* Products in demand

* Repeat Buyers

* Generate Referrals

* Products deliver on their promises

* Real People – Real results.

Our company has a complete line of nutrition, weight loss, wellness, sports nutrition, anti-aging and beauty products. They are all fast sellers, repeat business and generate referrals.

Another bonus I failed to mention is retail profit. You can earn 20%-40% retailing these incredible products, get paid daily on those profits. And you can recieve a 20% to 40% discount on your own purchases.

Before you say, “Been there, done that” Or “Weight loss Programs??” Let me ask you, do you watch television? What is the biggest product being pitched on tv? It’s weight loss OR wellness OR beauty products OR Sports Nutrition OR anti aging, with weight loss being #1.

My first adventure in network marketing was with the very first high protein milkshake. Being in the first company was exciting. Business exploded. It seemed so easy. But guess what happened? Within 6 months, over 400 copycat companies emerged. A major health food store chain started marketing a copycat product similiar to our and sold it for less. They advertised it on tv —- MASS MARKET. Guess what?? It didn’t matter. Our business still grew. What all these copycats companies did was soften the business and it became even easier.

Some people said it would never last. The diet shake industry didn’t even exist prior to 1975. Today it is estimated to be a $10 billion industry and growing. THAT IS JUST DIET SHAKES ALONE! ONCE THOUGHT OF AS A FAD, NOW A HOT NEW TREND AND GETTING BIGGER ALL THE TIME.

* $955 Billion is spent Annually on weight loss, nutrition, wellness, anti aging, sports supplements and beauty products. This industry is H-U-G-E

* Wellness is a $3.4 Billion Global Industry 3 x bigger than the worldwide pharmaceutical industry.


* Network Marketing Worldwide sales are $183 billion

* 55,000 Americans join a network marketing company every week.

* By 2020, 40% of American’s will be doing some kind of freelance work to supplement their incomes

Checking this out costs you nothing. Missing out costs you everything.

Call or text me (407-761-3055

You’ll be glad you did.

Leadership: Remember the Frog and the Scorpion


I have worked as a team leader for 4 different companies and been a upline in network marketing with organizations with members in the thousands. Thus I have had the opportunity to see all types of people.

What I have found is that you cannot change anyone, you can lead them and help them bring out their potential. But if someone has some innate characteristics, there is nothing you can do to change that.

For example, in my current position I have a gentleman named Miquel who was struggling. He made sales, but nowhere near what was expected. He went through the same training, so what was the problem?

Management wanted to terminate this guy. I asked to work with him for awhile and see if I could help him. Managements response was that he was on my team and nothing seemed to be working. What difference could I make now?

They allowed me some time to work with Miquel. The first thing I did was take him aside and have a private meeting with him. I could see the horror on his face. He thought I was going to fire him. Instead, I asked him what his goals were with this company. Did he see himself as a “lifer” He said he did. He liked this job and wanted to succeed. Then he went on to explain that he was having an issue with some of the strategies and in particular the verbage I was teaching as well as some of the sales training. He found it uncomfortable.

Also I asked him why he never participated in our group sessions when we discussed book, cd and video training assignments. He acknowledged a little sheepishly that he didn’t read the books, listen to the cd’s or watch the dvd videos. He told me he had disdain for the sales trainers that I recommended and honestly didn’t think it would work.  He thought these trainers whose books were rampant in book stores and had websites, sold courses were just charlatans.

I pointed to people like Angelo, a young man also of Spanish descent like Miquel who started off rather humbly and went on to make rapid progress. He was using the material I recommended. I also pointed to myself and indicated that I used the sales and management training espoused by the sales trainer I recommended. I rose from nothing to doing $100,000 in monthly sales and became a team leader. I smiled and said, “It works. But only if you use it.”

I told him that I wanted to work with me provided he would work with me. He was relieved. I thought I called him in to fire him. First, he had to listen to the CDs, watch the DVDs and do the exercises. He already had good product knowledge. He erroneously felt that was all he needed. He agreed to work but was a like reluctant.

So I worked with him and suggested he paraphrase some of the things I taught. He participated in group training sessions. I could tell he was USING the training. We worked over the scripts together. Role played. It was obvious where he was struggling.  We made some changes that he was comfortable with. He did PDR Practed, Drilled and Rehearsed with me and others in training and on his own time. His sales went from under $10,000 a month to over $40,000. He was thrilled and so was management. My superiors wanted to know what I did differently. I simply told them that you can’t change anyone, you can only bring out what is inside. Miquel wanted to improve. He just needed someone to show him how to do it and moreover, show that someone cared.

By direct contrast, I worked as a team leader and with a guy who we will call Sondro. This guy was similar to Miquel. He seemed like a nice guy, sharp, good looking guy and very friendly. He was also struggling and was on managements hit list. I tried to work with this guy, he wouldn’t listen and in another regard, he was trying to get my job. I was on his radar screen and he telegraphed it.

Sondro went on to became a problem employee. He would take unauthorized breaks. He wouldn’t do what I suggested to him instead he was a maverick doing things his way which wasn’t working.

Still I wanted to help this guyl. He had a family and obligations and appeared to have potential. So I kept giving him more opportunities and he agreed to follow my advice and give it a shot, but never did. Instead, he would go back to management and say negative things about me that of course were not true. This guy was the classic scorpion.

One day, after along dialing session around 11am Sondro told me he was going out to buy a hot dog. I looked at my watch and told him that it wasn’t break time and lunch was 2 hours away. He said it was ok, management gave him authorization.

Management came by and asked me where Sondro was. I said he went for a hot dog and was told management approved it. Such was not the case. When Sondro returned, he was hussled to the HR dept office and was promptly terminated. Finally the scoropions tactics had backfired.

Unfortunately, Sondro told management that I approved that he could leave. Of course that was a lie. Sondro the scorpion was trying to sting me. Unlike Miquel, Sondro had certain personality characteristics that were let’s say evil. Nothing I could do or say would change Sondro. Unlike Miquel, he didn’t want help. He wanted to get a position he didn’t deserve by any means necessary. And he wanted to do things his way along with taking excessive breaks. Also like Miquel initially, he Sondro was struggling. I recommend the same books, CDs, DVDs that I recommended to Miquel. Unlike Miquel, Sondro did not change anything. He thought he was already a polished salesperson. A know it all. And he also raved about the fact that he had a house that was completely paid off and that somehow put him at a higher level than anyone else.

When you are green you are growing and when you are ripe you are rotten.”

I first heard this statement over 40 years ago. It is very true. If you think you know it all, you are ripe, unteachable and doomed to failure. When you continue to train, educate yourself and study sales skills you are ripe and continue to grow. Think about it. Imagine a athlete who stops training. Says. “I’m in shape. Don’t need to train anymore.”  How fast will this guy decline? Instantly and permanently unless changes are made. But here is the key factor: A person can only change if they want to and believe they can. If they were brewed like Sondro, think they are doing good enough and know it all, dismiss sales, motivation and personal development training, they are lost.  They are scorpions who never change, never grow and never achieve any meaningful success.

Now on to the story of the frog and the scorpion. I first heard this story told by the late, great Jim Rohn way back in 1987. This was my first run with Herbalife and we all gathered in at the Embassy Suites Hotel Ballroom in Altamonte Springs, FL to listen to Mr. Rohn. Later, along with 30 associates, I had the opportunity to have dinner with Mr. Rohn.

For those not familiar with Jim Rohn, he has been and still is the mentor to tens of thousands of business people. His most famous student is Anthony Robbins who also worked for Jim Rohn. Probably 75% of what Robbins teaches is what he picked up from Jim Rohn. Anyway here is the story of the frog and the scorpion as Jim Rohn told it:

One morning a frog was about to cross over a pond to the other side of the lake. Standing several feet away is a scorpion. The scorpion seeing that the frog is about to swim across the lake shouts;

“Hey Mr. Frog. Can I ask you for a favor?”

The frog looks over, nervously and knows full well that scorpions are the enemy of frogs and responds;

“What could you possibly want with me?”

The Scorpion responds;

“I see you are about to cross over the lake. I too would like to get over to the other side but as you probably know, scorpions can’t swim. Would you be so kind as to allow me to hop on your back and I could cross over with you?”

The frog just laughs and says;

“Are you crazy? Everybody knows that scorpions sting frogs. If I let you on my back, you will sting me and I’ll die?”

The scorpion responds;

“No Mr. Frog. You are not thinking with your little frog brain. If I sting you, yes you will die but then so will I. Why would I do that?”

The frog thinks and says,

“Yeah that makes sense. Scorpions are ruthless but that would be stupid. Ok. Come on over and hop on my back. I’ll carry you with me.”

So the scorpion jumps on the frogs back while the frog swims across the lake. The scorpion is making conversation with the frog and the frog is impressed at what a nice guy this scorpion is. He then apologizes to the scorpion for being so rude to him.

But then as soon as they get half way across the pond, the scorpion stings the frog! The frog is amazed. He can’t believe it.

“Why did you do that to me. I’m going to die but so are you.”

‘Because Mr. Frog, I am a scorpion and scorpions sting frogs. That will never change.”

So the lesson as it applies to leadership is that you can bring out someone’s potential, but you cannot change their inner personalities, unless of course they want to change. Work with people who deserve it, not those who need it. And beware of scorpions and people like Sondro.