The origin of the diet shake. How it started. And why meal replacement shakes may be your best choice for fast, effective, and permanent weight loss. By Tony DeFrancisco


Almost everyone by now has tried or is using a meal replacement shake. Perhaps you bought it at a local store or you have a friend who is in a network marketing-MLM company and told you about one. Diet shakes are not new.

I first started using diet shakes in 1974 before they became mainstream and in fact, I didn’t even know they existed. I was doing a lot of heavy weight training and competing in powerlifting competitions. I needed a way to lose weight and drop to the next lighter weight class without losing too much strength. I WASN’T having much luck. With the weight loss, came a lot of strength loss.

Since I had been using high protein powders as a supplement, I thought why not use it as a meal replacement? I tried it and it worked incredibly well. I dropped weight rapidly but did not lose much if any strength. I was hooked.

At about the same exact time another individual was experimenting with meal replacement shakes. I would not hear about this untill 1976.

Over 43 years ago, a young charismatic man named Lee Causey entered into the weight loss industry with a product called Slender Now. Lee owned chain of health spas in the southeastern united states and his ambition was driven by the dissatisfaction of his spa members in losing weight. Lee wanted to find a product that would help people lose weight safely and he did just that with Slender Now. This was back in 1974 and Slender Now was the world’s first diet shake. Today the most advanced version of the Slender Now product and the #1 diet shake in the world is made available by First Fitness called Body FX and also created by Lee Causey.

Slendernow became immediately successful. In fact, it was so successful that renowned nutritionist Dr. Richard Passwater wrote a book about it which became a best seller appropiately called The SlenderNow Diet.

So it is safe to call Lee Causey the father of the diet shake. I am certain that if it wasn’t for Lee, this industry wouldn’t even exist. In 1975 it was non existent. Today, diet shakes are estimated to be a $10 billion industry.

Lee was a noted athlete, played for the Florida Gators, competed in bodybuilding competitions and opened a chain of health clubs in the Southeastern USA. Lee was concerned that his spa members were having difficulty losing weight. In his search he created Slender Now.

Lee Causey when he played for the Florida Gators

Lee Causey the bodybuilder displaying a very impressive physique. Lee walks the walk and talks the talk. Health, fitness and wellness are a way of life with him.

Lee was one of the sponsors of the Mr. Olympia contests in 1978 and 1979. Here Lee to the far right is shown with Arnold Schwarzennegger, Frank Zane, 3-time Mr. Olympia and Mr. America/Mr. World NY Jets football star Mike Katz at the 1979 Mr. Olympia contest. Katz would go on to tour all over the country with Causey promoting natural health foods and safe weight loss programs like Slender Now.

Lee maintained the Slender Now company untill 1982. He sold the trademarks and the company, retired to raise horses untill 1989 When he came back with First Fitness Nutrition and new products.

Between 1982 and 1989, Lee had some health issues, was over medicated and gained a lot of weight. The usual system of exercise and dieting didn’t work. It was at this time that Lee discovered the benefits of cleansing and detoxifying and it’s role in weight loss.

Lee was so excited that he created the new company First Fitness and a colon and total cleansing product based on the herbs he used to lose weight and create his remarkable health transformation.. He called it reneu. Because it renewed the body and it did.

He also came out with another product called Trimbolic. This is a powder, mixed with water that is taken in between meals, curbs the appetite, rids the body of cellulite and flab, tones the body up while it firms you up. Like Slender Now, these products were revolutionary and produced rapid results. They became instant best sellers. And many people have been using them consistently since 1989. Why? Because they work. Using just these two products alone, people started to see remarkable results.

People were thrilled to hear that Lee was back and it didn’t take long before they literally demanded that Lee come out with a new “Diet Shake” People familiar with Lee knew that he created the diet shake industry and they were unhappy with the options available at that time. They wanted something like Slender Now again. Only even better if possible.

Lee answered that call with Body FX which came out in 1990 and actually created a product that was even better than Slender Now. Having used the original Slender Now product as well as Body FX, I am qualified to make that statement. Whereas the original Slender Now product had four formulas, the new Body FX encompassed all four formulas into one—the BODY FX formula. It included protein, carbs, essential fats, vitamins, minerals, digestive enzymes, and a large blend of herbs.

Moreover, unlike Slender Now and other shake formulas that followed and were available at this time, Body FX could be mixed with water instead of milk. Many people had issues with the other shakes because of lactose intolerance–milk allergies. And one other thing—Body FX was/is delicious. The other shakes then and even now are pretty chalky tasting, except for the cheap ones which are primarily sugar and low in nutrition. When a product tastes good, people are more apt to use it everyday and keep using it to maintain weight loss.

So now Lee put this into a program including Reneu, Trimbolic, Body FX and a fourth product. Xanoline Supreme to speed up weight loss.

Xanoline Supreme naturally and safely speeds up the metabolism.

Body FX is available in two flavors, tropical creme or chocolate paradise.

Get Suddenly Slim —THE BOOK!

It didn’t take long for excitement to be created and the product Suddenly Slim became a book, just like Slender Now. This one is available in bookstores all over,, BAMM and more.

Suddenly Slim is recommended by Medical Doctors, Chiropractors, Natural Homeopathic doctors and more. First Fitness has assembled a esteemed Medical Advisory Board.

Immediate Results

Just like Slender Now satisfied users began to get immediate and incredible results. People who had lifetime obesity issues, now had solution that was working. Let’s look at some of these people and their results:

Notice I did say fast results. Scotty lost 12 lbs in 8 days!!!! WOW!

And look at Penney’s great results! From a size 16 -2s. Penney lost over 70 lbs. It can happen to you too.

For more results, watch this short video. Suddenly Slim works for everybody and it works all the time.

My Weight Loss Journey

You may ask, “How about you? How much weight have you lost and do you believe in this product enough to use it yourself?”

Yes I am and I do. Here are some pictures of me before and after Suddenly Slim and through my journey.

Wedding Day, November 1, 2008. Dropped my weight from 225 to 205 with another weight loss product and lots of time in the gym. Eventually gained it all back.

May 2013. Even though I was working out and taking a famous Herbal Weight Loss program, could not control my weight. Classic Yo-Yo syndrome. Here I weighed 230 lbs. After being as low as 198 lbs.

Here I am at my heaviest weight. A bulging 255 lbs. Look at that waist, flabby arms and legs. I was doing some heavy strength training at this time and had actually surpassed my all time best power lifts from 1970s. BUT…I was way too big for my height and age. And the diets were not working for me. I assumed this was a product of old age and a super slow metabolism.

Above, down to 190 lbs. after using Suddenly Slim for a few months. 65 lb weight loss. Looking much better. Still chubby though.

Now down to 179 lbs. Looking much better.

Looking lean and mean. 170 lbs.

October, 2016, reached 149 lbs. Lost 106 lbs in just over a year.

Okay you might say, sounds good, but how about someone who is really overweight. Extremely obese, can they lose weight with this program and without surgery?

The answer is yes. Check this guy out…. He lost 170 lbs!!!!!!!!!

Obesity is not a funny issue. I have fought it all my life. People who are overweight, contrary to some opinions, are not happy people. They either do not understand the health risks of being obese or have tried and failed in the past to lose weight and do it the right way.

We have something that works

Like I said in the beginning of this article, diet shakes are not new. I understand that. However, quality programs with the right balance of nutrition, products, tasty diet shakes, internal cleansers and metabolism boosters may be new for a lot of people who are stuck on ho-hum average products which don’t deliver on their promises.

You see the results in me and others. There is a reason for these results. This program is better and different from anything else that is out there. I know. I have tried just about all of them.

And a big thank you to Lee Causey for creating these totally AWESOME products. Lee is the worlds leading expert on weight control. Nobody has better products.

For more information contact me directly (407) 761-3055. Email websites:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s